How To Get Maximum Impact From Digital Signage
Simpli-Fi has been deploying digital signage for several years, and we’ve seen some spectacular results at events and conferences. Live displays offer total versatility, an opportunity to increase engagement, and the ability to broadcast real-time information in an informative and non-intrusive way.
For many brands, social media walls offered the first glimpse of the incredible interactive potential for this technology. But unmoderated social streams are a recipe for trouble in some settings, so good management is just as important. Additionally, there are pragmatic points to consider, such as the number of screens, their position, and how to keep event apps and displays in sync.
Creative Uses of Signage
The best digital signage tools have three key components. They allow you to display branded content, and they let you update your screen in real-time. They also integrate with your event app, so that you can efficiently update all of your screens and feeds from a central location.
Generally speaking, there are four categories to look at when designing content for digital signage. Depending on the nature of your event, some may be more relevant than others:
- Information. This is the section that will get people where they need to be. You can display an agenda, broadcast schedule changes, and let people know how to connect to your event Wi-Fi. This section can incorporate information from within your event, as well as relevant information from outside (such as news feeds, or weather). It’s good practice to include this in every deployment.
- Social media content. Depending on your event, you may choose to bring in data from LinkedIn, Facebook or Instagram. You’ll almost certainly want to publicise your event hashtag, and pull in tweets from Twitter as the event progresses.
- Recreation. Most events incorporate breakout sessions and tournaments, and your digital signage is key to ramping up the tension and getting people involved. Display match times, results, scoreboards and feedback to get people interested in taking part.
- Monetisation. Let your display market your sponsors effortlessly, without intruding on the content elsewhere.
Bringing It Together
Technically, there’s no limit to the number of digital signs you use, since the entire system can be linked. However, one well-placed display can work just as well as displays that are randomly scattered around a building. This is where your event partner is key to getting a good result.
When Simpli-Fi design your digital signage, we’ll look at areas where the majority of delegates will pass through, such as the reception area, or the entrance lobby outside a conference room. Registration podiums and break rooms also offer potential.
Our team provide complete support for the hardware and software, and you can then incorporate layers of moderated social content that’s tied to your event hashtag. If you have a roving photographer, a social media manager, or someone who’s responsible for the schedule, they can all maintain their own content panes. Crucially, this data will also be updated in your event app at the same time.
Results Under Pressure
Digital signage is no longer about rotating, static content. It’s about designing a real-time solution that is positioned appropriately, managed well, and deployed using reliable hardware. If you need a partner for digital signage, Simpli-Fi can offer a range of event solutions that will unleash the potential of this game-changing technology. Contact us today to find out more.